Why natural cosmetics are more than a trend
More and more people are asking themselves: What am I actually putting on my skin every day? The answer leads many people directly to natural cosmetics. But is this really better? Or just a short-lived lifestyle hype?
The fact is: natural cosmetics are booming – and for good reason. They stand for conscious care, transparent ingredients, and a new sense of responsibility towards people, animals, and the environment. Brands like Ben & Anna We set standards with products that not only work, but also leave you feeling good – for your body and your conscience.
💚 What exactly is natural cosmetics?
Natural cosmetics encompasses skincare products that avoid synthetic substances and instead use natural, plant-based, or mineral ingredients. This isn't just about avoiding, but also about consciously adding more:
More transparency
More responsibility
Closer to nature
But beware: The term "natural cosmetics" is not legally protected. Therefore, it's worth looking for recognized seals such as:
NATRUE
BDIH / COSMOS
Vegan Society
Cruelty Free (Leaping Bunny)
These guarantee that the product really does what it promises.
🌿 5 real benefits of natural cosmetics:
Skin-friendly & gentle:
Natural cosmetics contain no irritating surfactants, silicones, or parabens. The plant-based ingredients have a soothing effect and support the skin's natural barrier—ideal for sensitive or dry skin.Vegan skincare without animal suffering:
Many natural cosmetics brands – including Ben & Anna – completely avoid animal-derived ingredients such as lanolin, collagen, or beeswax. Instead, plant-based alternatives such as shea butter, coconut oil, or candelilla wax are used.Without microplastics:
Microplastics hide in conventional products like scrubs, shower gels, and toothpaste. Natural cosmetics are fighting this problem and relying on environmentally friendly alternatives such as activated charcoal, clay, and sugar surfactants.Sustainable packaging:
Sustainability doesn't stop at the content: Many brands use glass, paper or recycled materials. This saves plastic and resources – for example, in the Ben & Anna toothpaste in a glass jar.Holistic approach:
Natural cosmetics rethinks care – not as a product, but as an attitude: environmentally friendly, ethical, minimalist and transparent.
🧴 Sample product: Natural deodorant from Ben & Anna
A real flagship is our Deodorant in paper packaging. It is:
100% natural
vegan & cruelty free
in biodegradable paper tube
free from aluminum, alcohol & microplastics
The deodorants are available in fresh fragrances such as, Coco Mania, Persian Lime or Pink Grapefruit – and they work, even on sporty days!
📌 Checklist: What to look for in genuine natural cosmetics?
✅ Understand ingredients (check INCI list)
✅ Pay attention to seals such as NATRUE or COSMOS
✅ Check the origin & transparency of the brand
✅ Prefer plastic-free packaging
✅ Prefer vegan & cruelty-free
🧠 Conclusion: Natural cosmetics is not a niche – it is the future
Anyone who uses natural cosmetics is making a conscious decision. For health, the environment, and ethical values. And with brands like Ben & Anna You realize: naturalness can be cool. And beautiful, too.